Screenshot courtesy of NBC News | LeBron James holds the doll modeled after him Tuesday.

LeBron James makes history with his Ken doll

EL SEGUNDO, Calif. — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced.

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