‘Being relentless’: Olajuwon Ajanaku of Eastside Golf details how a chance meeting with Michael Jordan led to an once-in-a-lifetime deal
The blend between golf and Black America has been understood for decades. Well beyond Tiger Woods, there was Lee Elder and before him, Charlie Sifford, the first Black man to play on the PGA Tour. Over time, as more and more Black people gravitate toward the game, Eastside Golf has been the middle point between modern golf fashion and classic style on the links.
The blend between golf and Black America has been understood for decades. Well beyond Tiger Woods, there was Lee Elder and before him, Charlie Sifford, the first Black man to play on the PGA Tour. Over time, as more and more Black people gravitate toward the game, Eastside Golf has been the middle point between modern golf fashion and classic style on the links.
One of the apparel company’s biggest collaborations? The one with Jordan Brand, the iconic sneaker and apparel line made famous by Hall of Famer Michael Jordan.
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