How Three Black Women Raised $200K And Built A Sold-Out Non-Alcoholic Beverage Brand In Just Months
At some point in the last few years, the conversation around alcohol shifted.
I’m not exactly sure when it happened, but quitting is no longer just for the friend who “had a problem” anymore. In fact, it’s almost more socially acceptable to not be drinking because of the equal shifts we’ve seen in health and wellness. Everyone is either training for a marathon, preparing for a Hyrox competition, or in their pilates princess era. And if not that, then they’re climbing the corporate ladder, launching a business, and simply just can’t afford to show up foggy to that 8 AM pitch meeting. Who is risking a hangover that will mess with their productivity?
Even myself, for example, if I know I’ve got a double Orangetheory morning (insane, I know), I’m in bed by 9PM, and going out if and only if for an important reason.
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